PXylem

NEW DELHI,INDIA

The Indian Idol III would be remembered for some special reason – it has been politicized entertainingly. Political leader do take the mass appeal of actors and actress for their political gains. But it has been first time witnessed that the most powerful persons of India UPA Chairperson Sonia Gandhi and Prime Minister Manmohan Singh meeting with the contestants and showing their interest towards a purely entertainment programme Indian Idol.

Since the first day of it’s beginning, Indian Idol has been inviting artists as guests from Indian film industry, Bollywood. Explicitly, it is a not a new phenomenon that has been added in the show. However, in recent times it has become the best marketing tool to promote any programme.

What could be the possible arithmetics done on the part of media advisers of Sonia Gandhi and Manmohan Singh that led them to appear for the photo shoot with the contestants of the Indian Idol? Answer to this can be simple and straight as a stick; and may be very complex with multiple rings of political cobwebs. It is very tough to answer.

One thing is sure, the media advisers of both the two political bigwigs Sonia and Manmohan did honest political manthan, atma manthan (introspection) before suggesting them to appear with Amit and Prashant, the two last finalists of the show.

If one sees from the other perspective of the show, that is, from the promoter and the marketing team fence, the appearance of Sonia and Manmohan Singh came as a winning situation.

The primary reasons that prompted Sonia and Manmohan Singh to align towards the participants may be counted on the popularity of the contestants Amit and Prashant in their respective regions or say on the creed they belongs to. Amit Paul is a bengali and Prashant is a Nepali. Associating them might help the grand old party Congress to score it in the vote bank politics.

Moreover, it may give the party to sneak and penetrate into the mass fans of the two. Now, when mid-term poll is looming large over the nation, and where no party wants an isolation from the youth; a rapport build – up with the contestants might help in the long run or in the short run.

It is not that every act on the part of the politicians should be scanned and given a political twists and turns. They being the powerful persons of a country it becomes their responsibility to encourage the youths who are talented and enthusing them to excel in their respective fields.