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Malls in Faridabad

Call it vanity, convenience or necessity, shopping malls and multiplexes have become a part of our lifestyle.

Malls and multiplexes are ubiquitous in the modern landscape. Thanks to the unprecedented growth in this segment. They are not simply churning out established brands from food to apparel, electronic goods to everything related to our daily needs; in this attempt they are all trying to be different from others. And to become different from others they are not leaving any stone unturned. They all are coming up with innovative, customer-friendly ways, keeping in mind the un-tested reflexes and the tastes of people.

Without an iota of doubt, pro-customer steps are always appreciated. But there needs to be ‘something’ extra that would attract the masses, before its becomes the talk of the town.

The SRS Mall located at Sector-12 in Faridabad is one such shopping arena that houses a multiplex, offering an absolutely free parking as its USP. Mr. Sushil Jain, Marketing Manager, SRS Entertainment Ltd. Says “The SRS Multiplex is the only multiplex in NCR which provides free-of-cost parking facility for the customers’ vehicles; moreover without charging a penny and validating their vehicles by providing them with parking tickets”.

The parking space in SRS Multiplex could hold over 2000 vehicles and with the free-of- cost tag, it definitely comes as a selling point and a brilliant marketing strategy. Parking hitch in malls is indeed becoming a permanent headache for many and with passing time it is turning into a pathetic and dismal shape – sometimes uncontrollable and dangerous.

Positioned in the heart of the city and spread over a total area of 1,38,000 sq. feet. SRS Multiplex showcases all leading brands for clothing and other essential items, a multiplex broadcasting latest movies, food court to serve the gourmet of your choice and mouth watering cuisines, a spa and a gym to rejuvenate the body and soul, value bazaar for shoppers with all the basic day to day amenities and even a swimming pool and gym to loosen the strained nerves. A well trimmed, well maintained garden is another big crowd puller.

In addition to it, 600 strong-employees SRS Multiplex has in its coffer bag full of excitement and unique experience to offer to the visitors for any age group and of any strata. Its services are open from low-end to high-end customers. There is ‘something for someone’ says Sushil Jain. He convincingly promises “someone dropping at morning; the multiplex has got such a vast and exhaustive pool of resources that he will find himself busy and involved and he will enjoy a lot with the array of activities for the whole day. He will never ever feel weary, unsatisfied and unconvinced”.

Strolling in the three floors of the SRS one would find fun filled activities taking place in full swing, people jostling in the entry and the exit gates, food cafeteria, garden area, in branded shops and in every corner as something undertow is excitedly happening. In weekends, Sushil Jain confirms ‘over 20,000 thousand people visits their mall. And the largest crowd puller are cinema and food cafeteria’.

Mukesh Tejwani, 24, a resident of Faridabad says everyday he spent around 3 to 4 hour with his friends ambling around the garden area and in the well-lit shops. When asked why does he come so regularly, he smilingly says ‘just to chill out, since this place has got everything to make anyone happy’.

Sushil Jain claims SRS Multiplex is the only multiplex in NCR where there is an opulent gardening area. Visitors have the choice to spent time in the ‘green’ garden area or inside the mall. Projecting a perfect combination of going trendy with exhilarating experience and moreover with the green element.

People like Tejwani who are brand obsessive, in SRS could find and explore all international brands like Provoque, Ven Heusen, Allen Solly, John Player, Cotton County, Zodiac and many more. It also houses food giants like Mc Donald, Punjabi Tadka and Dazzel Restrobar.

Siddharth, who sits in a shop selling male garments, is ‘happy’ with SRS image, its interior ambience and crowd-pulling factor. He says his shop gets customers from Faridabad, Delhi and nearby villages.

About the specialty of SRS PVR Cinema, Sushil Jain claims it has the ‘widest screen’ in NCR. SRS Group is also coming up with its more cinemas one in Gurgoan and another in Subham Tower, close to Escort Hospital. Nevertheless, they are planning to arrange outdoor games in the SRS multiplex.

SRS Group is a conglomeration of SRS Group Housing, IT Park, SRS Hotel, SRS Food Court, SRS cinema and Value Bazzar. The Group is going gung-ho in its expansion in their chosen field.

Like any big Group, the SRS Multiplex of its sheer employee strength, area, image and goodwill also faces problems and challenges. According to Sushil Jain it is more or less in the ‘co-ordination’ and the ‘facility’ aspects that they have to improve so to compete with the other malls popping up in their immediate backyard.

Sushil Jain is not complacent when he says ‘there is no competition’ from other malls that are oozing out vigorously in the adjoining areas. He is open to react positively in the changing business environment and in the public’s taste. He is not keeping the cards near his heart as he knows the secret lies in the ‘parking’ and ‘green’ elements attached to the SRS Multiplex that will leverage it for at least 2 to 5 years. The Mall is indeed causing waves in Faridabad, with food court and shops of all kinds offering a plethora of options.