PXylem

NEW DELHI,INDIA

In recent times it has become a trend in television to showcase the songs of a to-be launched movie in many musical programmes. The contestants participating in the so called talent search programmes sings the movie's songs; by doing so they not only popularise the songs in the midst of their fan followings but helps in the promoted-publicity of the movie.

It has become a necessity on the part of the directors or say producers to give maximum publicity through this programmes, since it has a direct impact on the drawing rooms all across the nation, even abroad. If one goes through all the musical programmes, dance programmes, or in any sort of contestants- driven shows, there is a flurry of sponsored edition in that particular show.

In these shows, the publicity of the movie takes place in a very entertaining manner. The truth is that at the bottom of this special edition that are being telecasted comes dynamics of the market, the much luring market driving these shows.

Depending upon the TRP rate of a programme, it is being approched strategically. So, in those shows where the TRP rate of a programme is high, and carry a whirlwind impact, one would see not only the actors and actresses showing their presence but the whole team being present there. A case in point is the programme Sa Re Ga Ma Pa, a music driven show in the Zee TV where recently the whole team of the movie Das Khahaniyan were present from the director to the actors and actresses, and to the singers.

It was a much subtle publicity stunt to discuss about the movie and what the movie is all about. Their presence in the show builds up a direct publicity amongst the viewers of the show. Here the publicity is mutual. The show not only boasts of the presence of the actors and actresses, but they capture a much bigger audience. On the other hand, the particular movie gets no cost publicity to a larger audience.

Not to forget, the communities that cropped up in the social networking site like Orkut before the movie hits cineplex. This media also helps to gauge where the public is swaying. Thus, giving invaluable inputs to the success and a failure of a movie. You name a movie, any upcoming movie, you will find there exists a community being coined to the movie.

Bollywood is maturing, and so is its publicity tactics.